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3 min

Deaf Awareness Month: Why the Small Things Matter Most

In this blog post, our Head of Community, Matt Sherman, talks about why accessibility, inclusion, and connection matter in supporting the deaf community.

Author:
Matt Sherman
Deaf Awareness Month: Why the Small Things Matter Most

What Deaf Awareness Month Really Means

Every September, we celebrate Deaf Awareness Month. On the surface, it’s about raising visibility for the deaf and hard of hearing community. 

But if you’ve lived it, you know it’s about more than one month on the calendar. It’s about shifting how people think about accessibility, inclusion, and connection throughout the year. 

How can we all work together to improve as a society? All that sort of thinking. 

The Small Barriers That Leave the Deepest Mark

Typically, when most people picture barriers, they often imagine the big, dramatic moments like not being able to understand a doctor, a communication barrier in the classroom, or missing critical information at work. And yes, those moments are real. 

But here’s the other perspective that often gets overlooked: the hardest barriers aren’t always the big ones. 

Examples of Everyday Frictions 

For me, it was the small moments like these that left the deepest mark: 

  • The cashier making small talk I couldn’t quite catch. 
  • Group conversations where voices overlapped and I couldn’t keep up. 
  • The waiter rattling off the specials too fast to lipread. 
  • The jokes shared on the bus ride that I missed on. 

Those moments stack up. They don’t just shape how you experience the world – they shape how you see yourself in it. 

That’s why awareness isn’t always about big or bold promises. It’s about paying attention to the everyday frictions that either keep people out or invite them in.

How Access Transforms Everyday Experiences 

The first time I saw a movie with captions, everything changed. Suddenly, I wasn’t piecing things together. I wasn’t pretending to understand. I understood everything. 

For the first time, I got the full story. That shift wasn’t flashy or radical. But it was transformative. 

That’s the heart of Deaf Awareness Month. It’s not about special treatments. It’s not about extras. 

It’s about access. Reliable captions. Interpreters in classrooms and at work. Direct communication without barriers. Videos that include sign language. Meetings where Deaf people can contribute without having to fight for space. 

Progress and Remaining Challenges

Over the years, I’ve seen much incredible progress: 

  • Technology is leveraged to work for us better every day. 
  • Captions are far more available today than they were when I was a kid. 
  • Most streaming platforms have built accessibility into their standards. 
  • More companies are asking the right questions. 

But there’s still work to do. Because to me, accessibility isn’t a finish line – it’s an ongoing practice of listening, learning, and closing the loop on feedback. 

How You Can Make a Difference This Deaf Awareness Month

So what can you do this Deaf Awareness Month? Start small. 

  • If you’re an employer, make sure your meetings and materials are accessible. 
  • If you’re a content creator, add captions to your content. 
  • If you’re a policymaker, think about how laws and standards can make accessibility the default, not an add-on. 
  • And if you’re just a friend, family member, or colleague, take the time to learn sign language, even a few words, to open yourself to a new experience and language. There are so many resources available for learning sign language these days. 

Small steps like that add up. Awareness isn’t about one big gesture. It’s about the thousands of little ones that stack up into real inclusion.

Deaf Awareness: An Everyday Commitment

Deaf Awareness Month is always a good reminder. But remember this: deaf and hard of hearing people are here all year long. We’re in your classrooms, your workplaces, your gyms, your friend groups. And when access is there, we all thrive together. 

So let’s use this as a starting point to ask: where are the small frictions, and how can we remove them? 

Real progress doesn’t happen alone. It happens when we stand in solidarity – regardless of whether you are deaf, hard of hearing, or hearing. 

When we work side by side for a world built on access and inclusion, we all thrive together. 

Deaf Together. That’s what it means to move forward.

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Matt Sherman

Matt Sherman is the Head of Community at Nagish, where he serves as a bridge between the company and its community, working to identify accessibility needs and break down communication barriers. He leads conferences, partnerships, strategic initiatives, and advocacy efforts, while also nurturing Nagish’s online and offline communities to keep them thriving and growing every day. Outside of work, Matt is an avid outdoorsman who enjoys fishing and exploring the serenity of Minnesota’s land of 10,000 lakes.

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Deaf Awareness Month: Why the Small Things Matter Most

Key Findings

  • Workplace Impact: 62% of Deaf and 66% of Hard-of-Hearing individuals report that communication barriers hinder career mobility.
  • Healthcare Challenges: 62% of Deaf and 66% of Hard-of-Hearing individuals experience communication barriers in healthcare settings, contributing to delays in treatment.
  • Concerns About Emergency Communications: 20% of Deaf and 24.3% Hard-of-Hearing users also expressed serious concerns that communication barriers would prohibit them from contacting healthcare personnel in an emergency situation.
  • Independence Boost: Assistive technology nearly doubled rates of independence, with 60% of Deaf users and 63% of Hard-of-Hearing users reporting increased autonomy.
  • Emotional Strain: 55% of Deaf users and 83% of Hard-of-Hearing users reported emotional distress due to communication frustrations.
  • Social and Professional Opportunities: 46% of Deaf and 32.9% of Hard-of-Hearing users saw improved social and career prospects thanks to assistive technologies.

Empowering the Deaf and Hard-of-Hearing Through Technology: A New Era of Communication and Independence

At Nagish, we’ve seen firsthand just how much communication shapes daily life for Deaf and Hard-of-Hearing communities. Our recent survey highlights the significant barriers they face in the workplace, healthcare settings, and in their social lives. But it also sheds light on a powerful solution: assistive technology. The results of this survey reinforce our commitment to empowering these communities and remind us why our mission matters: with access to the right tools, independence grows, opportunities expand, and well-being improves.

We collected data through a comprehensive survey involving over 300 individuals who are Deaf or Hard-of-Hearing and currently use hearing assistive technology. The survey included 179 Deaf and 140 Hard-of-Hearing participants, with data collected in an inclusive and accessible manner to ensure that everyone could participate and share their experiences without barriers.Communication Barriers in the Workplace: Limiting Career Mobility

Communication challenges in the workplace remain one of the most significant hurdles for Deaf and Hard-of-Hearing individuals, preventing them from fully realizing their career potential. Assistive technology offers a solution by removing these barriers and expanding access to a broader range of job opportunities and career growth.

A majority of Deaf and Hard-of-Hearing participants reported that communication barriers affected their career decisions, making it harder to pursue job opportunities or advance in their careers.

Deaf Participants

Hard-of-Hearing participants

65% of Deaf users rely on assistance from hearing individuals at least once a week to communicate effectively, which can limit their ability to fully engage in dynamic work environments.

Communication Barriers in Healthcare: A Matter of Public Safety
Communication challenges are not just a workplace issue — they extend into healthcare settings, where they can directly impact individuals’ health outcomes. Accessible communication tools are essential for ensuring that Deaf and Hard-of-Hearing individuals can receive timely and accurate medical care, especially in emergency situations

Many Deaf and Hard-of-Hearing users face communication barriers in healthcare settings, which can lead to missed appointments, misunderstandings about medical treatments, and delayed care.

Deaf users:

62%

Hard of Hearing users:

66%

Some Deaf and Hard-of-Hearing users have concerns about reaching healthcare professionals in emergencies, highlighting serious public safety risks.

Deaf users

Hard-of-Hearing users

Empowering Independence Through Assistive Technology
One of the most encouraging findings from our survey is just how much independence is boosted with assistive technology. This improvement in independence is not just about doing things on their own; it’s about having the confidence and ability to engage fully in both professional and personal settings.

Assistive technology has significantly increased the independence of Deaf and Hard-of-Hearing users in managing daily tasks, showing clear improvements after adoption.

Deaf users

Hard-of-Hearing users

Expanding Social and Professional Opportunities
Beyond independence, assistive technology creates connection.By removing communication barriers that keep people from joining in socially or professionallyassistive technology allows users to engage more deeply in social activities and pursue career opportunities that were previously out of reach.

Assistive technology has helped Deaf and Hard-of-Hearing users expand their social networks and professional opportunities, enabling new connections and career growth.

Emotional and Psychological Impact: The Hidden Toll of Communication Barriers
People often overlook the emotional and psychological toll of communication , but they can have a profound impact on the mental well-being of Deaf and Hard-of-Hearing individuals. Assistive technology can help alleviate this emotional strain, empowering users to communicate more effectively and reducing the anxiety associated with relying on others for basic communication.

A significant number of Deaf and Hard-of-Hearing users experience frustration and anxiety when communicating with family and friends, leading to isolation and stress.

Deaf users

Hard-of-Hearing users

Why This Matters: A Call for Widespread Adoption of Assistive Technologies
The findings from our survey are clear: communication barriers continue to limit the lives of Deaf and Hard-of-Hearing individuals in many areas, from the workplace to healthcare to their social lives. What’s also clear to us is that the question isn’t whether assistive technology helps—it’s how quickly we can make this powerful solution universally available.. By making these tools more accessible, we can open up new opportunities for individuals to thrive in their careers, maintain better health, and lead more independent lives.
At Nagish, we are committed to advocating for the integration of assistive technologies in all aspects of life. Whether it’s in healthcare, the workplace, or social settings, these technologies have the potential to create a more inclusive society where Deaf and Hard-of-Hearing individuals can live fully empowered lives. 
Our hope is that these findings inspire not just awareness, but action. We hope this survey creates awareness and action in promoting accessibility and inclusion for these communities. Together, we can create a world where everyone, regardless of their hearing abilities, has equal access to opportunities and services.